Whispers of Affection
Making self-care and mental wellness more visible, lovable, and lived — one fur-covered truth at a time.
Featured products
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Attention?
Regular price From $16.00 USDRegular priceSale price From $16.00 USD -
Couch Space
Regular price From $16.00 USDRegular priceSale price From $16.00 USD -
Elegant Like Me
Regular price From $16.00 USDRegular priceSale price From $16.00 USD -
Embroidered Beanie
Regular price $20.13 USDRegular priceSale price $20.13 USD -
Love Joy Zoom Boundless Mug
Regular price From $27.00 USDRegular priceSale price From $27.00 USD -
Purr-sentation: I Don’t Chase, I Attract (Unless It’s a Red Dot) Tee
Regular price From $16.00 USDRegular priceSale price From $16.00 USD -
Seriously Rest Nap Sherpa blanket
Regular price From $48.50 USDRegular priceSale price From $48.50 USD -
Sit in the Sun Without Guilt
Regular price From $16.00 USDRegular priceSale price From $16.00 USD -
Stare into nothingness Unisex eco raglan hoodie
Regular price From $46.00 USDRegular priceSale price From $46.00 USD
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About us
At Affurmation, we believe that the softest voices often carry the deepest truths — and sometimes, they come with fur. Rooted in the emotional bond between people and their pets, our mission is to deliver affirmations, reminders, and messages of acceptance in ways that feel warm, playful, and grounded.
Whether it’s a gentle “You are enough” whispered in the voice of your dog or a quiet “Rest is sacred” from your wise cat, we help you create a world where self-worth feels natural — and healing never feels lonely.